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New Product

Coming soon: Black Steel Hoodie

Over 8 months in development to bring you the ultimate heavyweight oversized hoodie. Sign up for the email list to be the first in line!

New journal entry

We presented our very first Vendor Booth last month. Read everything about this exciting new step in the latest Journal post.
New Product

A new patch just landed

We've added the Ambition Patch to our store. Carry the mission wherever you go. Available now in Accessories.

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Black tactical vest with CrossFit and 5.11 patches, built for athletes with ambition.

Free patch on orders of 2+ Tees

Add patch to cart

Get 10% off your first order

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Base Collection

base collection

THE ESSENTIALS

3 products
Icon Oversized Tee
Icon Oversized Tee
Sale price€50,00
Centric Oversized Tee
Centric Oversized Tee
Sale price€50,00
Free on orders of 2+ TeesEmbroidered patch with 3D logo and text 'Built With Ambition' on white background
Ambition Patch
Sale price€5,00

Over time, this collection will grow into the essentials that form your base.

This collection represents the foundation every driven athlete needs. Built for movement and made to last under pressure.

Female athlete in a white 'Centric Oversized' t-shirt and black pants posing on a white background
Man wearing a black 'Icon Oversized' t-shirt with a logo on the back, standing against a white background
black logo on clear background
About the collection
Black and white blurred image of movement

A solid foundation.

unique fits & fabrics

Not just another copy-paste brand

tested by athletes

Every item is tested in daily training

The extra mile

More effort into everything we do

Fast shipping

Orders ship within 1-3 working days