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New Product

A new patch just landed

We've added the Ambition Patch to our store. Carry the mission wherever you go. Available now in Accessories.
Product Highlight

New Journal Entry

We take a deep dive into our Tees and why these are not your average training shirts. Learn everything about them in the new Journal entry.

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New Product

Just in: Gift Cards

We present a new addition to the Baseline store. Give the gift of ambition with our brand new digital gift card. Available now.

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Black tactical vest with CrossFit and 5.11 patches, built for athletes with ambition.

Free patch on orders above €50

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COMING SOON

Black Steel Hoodie

Oversized Boxy Fit | Heavyweight Premium Cotton

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Journal

Athlete-approved

Every item is tested in daily training

unique fits & fabrics

Not just another copy-paste brand

Built to last

Gear that holds up, session after session

Fast shipping

Orders ship within 1-3 working days